Information quality had a weaker impact on buyer satisfaction than the other online shopping factors. This confirmed the importance of bettering customer satisfaction by focusing on the opposite e-commerce elements within the model forward of data quality. Whose position in the enterprise trade that aims to develop buyer relationships in the long run will influence buyer loyalty in the direction of a web-based shopping website. The current research is the first to show the inclusion of measures of each product variety and product delivery within the online retail framework within the context of an rising market similar to South Africa.


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